Avoid These Common Local SEO Mistakes for Better Business Visibility
In the ever-evolving digital landscape, local search engine optimisation (SEO) has become a crucial aspect of business success, especially for those targeting local customers. However, many businesses unknowingly make mistakes that can hinder their local SEO efforts. To help you navigate the complexities of local SEO, we've outlined some common pitfalls to avoid, ensuring your business stands out in local search results and attracts the right audience. 1. Inconsistent NAP Information What is NAP? NAP stands for Name, Address, and Phone Number. Having inconsistent NAP information across various online platforms can confuse both search engines and customers. Ensure your NAP information is consistent across your website, Google My Business, and other online directories for effective local search engine optimisation . 2. Neglecting Google My Business (GMB) Why is GMB Important? Google My Business is a powerful tool for local SEO, yet many businesses fail to optimise their GMB listing. ...